Sandman Hotels :: Revenue, Loyalty, Advertising Lift & Performance Reporting

Sandman Hotels is a Canadian & UK hotel chain owned by Northland Properties, with the corporate headquarters based in Vancouver; the company currently has 47 properties across Canada under the brands Sandman Inns, Sandman Hotel & Suites, and Sandman Signature Hotels & Resorts. Three Sandman Signature properties now operate in the UK based in Newcastle, Aberdeen and London Gatwick, alongside a resort in Ireland; Portmarnock Hotel & Golf Links.

We work with the Sandman Hotel Group providing them with advanced business intelligence reporting, incorporating their myriad of data sources (TravelClick, OTAs, digital ad accounts, website analytics, social media users, and email marketing). All of this information is compiled in “living dashboards” that provide up to the minute insights that inform revenue modelling, promotion success, user migration patterns within the sales funnel, and immediate remarketing opportunities for high-quality sales opportunities with power or decision-cycle users.

These dashboards are used by their operations, marketing and C-suite teams to understand which levers are positively (or negatively) affecting all sides of their business so that future decision making can be more effective and based on verifiable data analysis.

Behind the scenes, we provide them with regular analysis services, making sure that they are properly interpreting the data with effective decisions based on the intelligence available. The results of this analysis affects changes in media buys, localised operations, and on-the-fly pricing models.