ATCO :: Blue Flame Kitchen, Revenue & Reporting Strategy; Process Solutions

ATCO’s Blue Flame Kitchen (BFK) has been helping people get comfortable in the kitchen since 1929. Back then, they set up the original home service department to teach Albertans how to use new appliances powered by natural gas and offered recipes best suited for this “wonder fuel.”

Today, BFK provides a variety of culinary learning experiences and offerings, driving food education to Albertans, executing large culinary celebrations, running the BFK café and the ATCO Commons for a variety of seasonal events, meeting space rentals, and community outreach.

We’ve provided strategic guidance for ATCO’s BFK that has transformed their ad buying, reporting, and web site properties. We’ve improved their ad efficiency by 1800%, tripled their leads, and maximized their sales to capacity. We have also been able to tie all of their different platforms (Salesforce, Shopify, Ad buy, and Analytics) into a unified dashboard that allows different business units to speak the same language and break down operational silos.

Wins For Blue Flame Kitchen:

“Easy Living Dashboard” which tracks website users and creates high relevance User Segments focussed on revenue maximization
Organic Keywords – Tracking brand related & generic keywords that generate traffic to the website in distinct revenue regions
Ad buy Analysis – Performance Attribution for Ad buy Campaign
STIM – E-commerce revenue attribution and reporting across all digital channels
Product pacing calendar based on business sales cycle and live performance reporting of Business & Marketing KPIs, so that advertising can take place in perfectly bracketed timeframes
“Aligned Salesforce Dashboard” with aligns data with marketing initiatives in order to remove operational silos and have true conversations about lead generation and revenue

Platforms Used:

Google Analytics
Google Ads
SEMrush
Google Search Console
SalesForce Marketing Cloud
Shopify
Looker Studios
Microsoft PowerBI