Denny’s :: Digital Stewardship, Revenue Guidance & Performance Analysis

Denny’s Restaurants have been providing guests with great food at a great value for more than 60 years and are constantly working towards becoming the world’s largest, most admired local restaurant brand. Denny’s is a brand icon, one of the fastest growing family-dining chains across the globe, and one of the most loved full-service family restaurant chains in Canada.

The first Denny’s Canada location opened in Vancouver, B.C. in 1970 and they now support over 75 locations across the country – which boasts a mix of corporate and franchise locations.

We’ve built the digital infrastructure for the restaurant group which focuses on revenue analysis, ad buy enhancement, and SEO architecture. We have created living dashboards which provide SKU analysis of all menu items across the country, so that management can understand more effectively the impact advertising and menu changes have on average guest cheque and average client lifetime value.

Wins For Denny’s Canada:

Ease of understanding high revenue items and menu successes by taking data from all POSI systems in Canada and interpreting regional trends
Multi-touch user attribution through the marketing funnel
Insights into National and Local store ad performance, and corresponding lift in Guest Count and Revenue
Item / SKU sales analysis including insights into effect on Average Invoice based on an item being in the invoice
Insights into Incident Rate (Orders/Guest) for feature menu items and special store locations (Test Kitchen) to analyze menu performance
SEO program development to enhance local results for all location on mobile devices

Platforms Used:

Google Analytics
Google Ads
Snowflake
Push
SEMrush
Looker Studios
Microsoft PowerBI