Horizon Services :: Revenue Attribution, Forecasting & Testing Environments

Since 1987, Horizon Services has been a trusted name in plumbing, heating and air conditioning, operating out of the northeastern United States. Horizon provides local homeowners and businesses with a wide range of comprehensive expert services. Between all of their associated companies, Horizon has an annual revenue of over one billion dollars.

Simple !nsights leads their PowerBI development for marketing intelligence programs, focusing on media spend allocation and potential levers that could impact overall revenue, ROAS, and ROI. A sizable amount of the work involves creating testing environments that can help understand client needs by forecasting weather trends, zip code service realities, and client lifetime value.

Wins For Horizon Services:

Revenue attribution by marketing initiatives (digital and legacy)
Multi-touch user attribution, combining online and offline marketing initiatives
Ad buy tracking in order to flag lever opportunities based on service and region
Distinct dashboards for C-suite, Management, and Tactical teams
Complete view of a customer life cycle and revenue value per client intent
Weather forecasting that informs marketing pivots
Consumer funnel habits for all digital touchpoints

Platforms Used:

Google Analytics
Google Ads
Google Search Console
CallRail
Service Titan
Snowflake
Looker Studios
Microsoft PowerBI